Hofstede’s Culture Demension
Power/Distance
Individualism (IDV)
• Masculinity (MAS)
Uncertainty/Avoidance Index (UAI)
Long Term Orientation (LTO)
Cultural shock
主要地域文化类型
怎样消除不同的文化距离
练习:客户分类及管理
Cultural confusion
Working in other cultres means understanding your hosts’ conceptions of greetings, timing, hygiene,negotiation, agreement, politeness, personal space, gesture, meal etiquette, and closure.[Hattersley et al, 1998]
Personal
Commercial
Ethical
Linguistic
Example-Citron Car in Canton
Western Cultures
Anglo-Saxson
German
Hispanic
Franch
Slavic
Nodic
East-Asian cultures
Chinese
Cantonese
South Asian cultures
Malay
Middle East cultures