课程名称：如何做工业企业市场营销或英语营销课程客户订制（即课程内容由客户选定）

The environment of the B2B sectors is increasingly complex and dynamic. B2B marketing is specific to its context and its clients. This training in B2B marketing can help participants to adapt its marketing to specific markets and constraints in B2B industry. 

This course will help participants to:
1. Position marketing actions in the company
2. Acquire marketing methods and tools specific to B2B industry 1. Specificities of Industrial marketing 
* B2B clients: decision system, amount involved, purchasing criteria, and industry value chain
* The axes of differentiation in industry and B2B services
* The marketing approach applied to industry and B2B services

2. Analysis of B2B and B2C markets  
* The five sources of potential competition in B2B market
* Major changes in the environment
* The marketing monitoring: identifying the best sources of information

3. marketing strategies
* From analysis to strategy: SWOT
* Segmentation of industrial market and B2B services
* Choice of higher value markets: IAC method
* The strategic analysis models focused on B2B

4. Offers in markets operaitons
* The B2B marketing mix
* The concept of aggregate supply and related services.
* B2B profitability ratios

5. Innovation of sales & marketing 
* From the sale of goods in right to use: a new type of consumption
* Customer experience: a new field of differentiation
* The sources of innovation in the life cycle 

6. From marketing plan to business action plan 
* Milestones, process and tools 

【主要背景】
品牌营销、企业管理实战顾问、高级讲师、培训专家
京麓书院特聘高级讲师
天津《每日新报》中轩职场栏目特邀客座嘉宾
淘课网合作高级讲师
天津前程投资管理咨询、天津格致管理咨询公司特聘讲师
【职业经历】
亚洲资源新加坡投资中国夏宫酒业公司中国区市场总监
英国COLART集团中国区销售总监（英国伦敦本部Sales & Marketing总裁级别培训）
北大纵横管理咨询公司原第六事业部高级品牌及营销顾问
天津前程投资管理咨询公司顾问总经理、首席讲师
【主讲课程】
《PME职业管理英语 企业定制化课程》
《大客户营销》
《打造狼性的销售团队》
《品牌管理 定制化课程》
《创造杰出绩效的教导》
《提升团队业绩及凝聚力》